Petra began her career working in Marketing for record labels such as EMI, Virgin and Go! Discs. After 10 years of working with artists on their album launch campaigns she realised she was unable to store any more CDs or vinyl, so it was move house or change career.
This prompted her move across to the live music and event sector to work in sponsorship and digital marketing. During this time she worked for companies including KLP Euro RSCG, the Academy Group and RPM, working with brands including Virgin Mobile, Carling and Strongbow, on major festivals, such as the V Festival, Reading & Leeds. Virgin Mobile launch events and exhibitions and consulting for clients including the Shepherds Bush Empire and Brixton Academy. She did this for 4 years until her wellies were well and truly worn through her ear drums couldn’t take any more.
She then made the decision to work on slightly more ‘grown-up’ brands in the experiential and digital marketing arena with clients including Royal Caribbean International and a 2 year stint on the BT Global Services account on planning and execution of their Senior Customer engagement programme, which actually meant travelling all over the world, and attending some unforgettable events.
Petra then took a short break to have a family and a well-deserved rest, it didn’t last very long.
Since then she has worked as an independent marketing and digital consultant with clients including a charitable Foundation in Africa and an on line start up.
Petra had reached a point in her life when she realised that she wanted to do something that was more fulfilling. It was at this time that she watched the True Vision films, “Slumdog Children of Mumbai” and “Poor Kids UK”, she was so touched by the plight of the children in the films that she knew she wanted to help them and do something that would truly impact on the lives of the very children that she had seen and that by working for the foundation she would be able to accomplish this. She began working for the Aletheia Foundation as Foundation Manager in April 2012.